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Will you join us to make a difference?

We Loosers believe that life shouldn't be a continuous race towards perfection. Instead, we believe in the value of authentic experiences, of the passions that make us feel alive, and of the people who choose to follow their own path.

Every new collection comes from a journey. Places, people, and traditions encountered along the way transform into inspiration, giving life to products that tell stories, emotions, and freedom.

Each garment is developed in a conscious way, prioritizing limited productions and companies that share the same values of respect, transparency, and authenticity.

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Hi, I'm Elena.

I am the person behind this whole world. I studied Architecture and have always had a strong passion for creativity, design, and everything that comes from the encounter between ideas, people, and different cultures.

My dream is to revolutionize the perception of the classic fashion world. It's working little by little, effort after effort.

One day I want Sort Of Looser to become a project capable of documenting the world, recounting the details, people, and traditions hidden behind each production process. Each collection will be a journey, each garment a fragment of a textile culture that deserves to be known and valued.

Until then, I will continue to create garments with a soul, taking care of every detail so that it has meaning. If it's true that we are what we eat, I believe that we are also what we choose to wear. Clothes tell us who we are, our values, and the stories we decide to carry with us. This is why choosing a special garment means choosing something that goes beyond aesthetics.

This is part of the story of how I got here. I hope it inspires you.

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A message for all you Loosers:

"Cultivate your passions.

Travel, explore, question yourselves, and don't be afraid to change direction when you feel it's the right one.

Learn from the people you meet along the way and remember that the most significant experiences often arise outside your comfort zone.

Above all, do what you love with enthusiasm and always be yourselves."