Nowadays turns out to be very difficult to propose something new and original in the world of clothing. Our object is to offer an innovative product that goes beyond its conventional function, becoming a melting pot among Art, Design and Streetwear.
The name “Sort of Looser” itself explain better than anything else the essence and vision of the brand: the misspelled word “Looser” first identifies the style and fit of our items, which are loose, and secondly introduce this word, that has always had a negative connection, in a new sarcastic way.
We intend and identify “loser” as an individual upset by the actual state of our world, who then decides to live by its own rules rather than the ones imposed by the society. He-She prefers to put as his own priorities friendship, love, passions, art, music or whatever he or she believes in.
Our brand was in fact created by four guys who have been friends forever, sharing their passions and planning their future in a basement among few bottles, surfboards, many ideas and a strong will of creating something innovative and meaningful to people.
THE LOOSER CREATIVE PROCESS
WE ACCORDINGLY DRESS OUR CONCEPTS
we start every single collection piece from a core concept that combines a the estate and the message we want to comunicate
ART AND DESIGN DIRECTION
If concept is the king, then it should dress accordingly! We search for the best combination of colorsm designs and styles to comunicate our core concept
We directly select all the materials used, combine them and review the result of every single piece.